Science Says
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Scientific research found that we perceive prices as cheaper when they are below products (vs above), increasing sales.
Give a note thanking customers for their purchase. They must be handwritten, but photocopies work just as well as originals. In experiments, they increased future customers spending 2x.
We don’t think AI has bad intentions, so we are up to 2.6 times more likely to accept bad news given by them (e.g. accept a higher-than-expected price).
Sending too many emails will hurt sales from your customers who are most ready to buy, but there is a sweet spot.
People were willing to pay up to 3x more for a watch when the available product quantity was set to 1,001 pieces vs 1,000.
Brands with UPPERCASE names seem up to 52% more competent, while those with lowercase letters seem up to 69% more friendly.
A simple, sober business card that humanizes your service is most effective and memorable
In promotions, giving a voucher for a free gift (vs giving the free gift directly) increased sales up to 52% when the gift was low-value.
Imagining an experience before it happens makes people enjoy the actual experience up to 21% more.
Engaging with a brand on social media can hurt immediate purchases but lead to more long-term conversions
People with a limited understanding of how AI works are up to 31% more likely to use it because they see it as magical.
Showing product ratings in stars ★★★★☆ (vs numbers like 4/5). Ratings seem higher, and people were up to 64% more likely to choose a product.
Building uniform grids for your product catalogue can optimize viewability - and sales
Observing people while they decide how much to tip backfires. People did not tip more, and were 25% less likely to visit again.
Tests on Instagram, Facebook, and similar platforms are not real A/B tests because they are shown to different audiences.
