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Scientific research found that we perceive prices as cheaper when they are below products (vs above), increasing sales.
Give a note thanking customers for their purchase. They must be handwritten, but photocopies work just as well as originals. In experiments, they increased future customers spending 2x.
Use this surprise-level calculator to test your copy. The optimal level of surprise boosted ad CTRs by up to 127.5%.
58 recommendations from the latest science. 1000+ pages of research summarized into actionable techniques. Last 24 hours of the special launch discount.
Brain monitoring experiments using fMRI find that emotional ads are more effective for pleasurable products, while informative ads work better for functional items.
Best practices to display social proof numbers (e.g. number of sales) so they feel trustworthy and increase your sales.
Imaginative, fun product displays of a product (e.g. energy drink cans stacked like a rocket ship) can increase purchases by up to 189.3%
Making light-hearted fun of your customers makes you feel more human, boosting engagement and connection with your brand by up to 22%.
How to best show apparel products in ecommerce product pages and ads.
Using a slanted font like italics signals urgency. In experiments, 3x more people clicked an email and were 31% more likely to say they would buy from a Mexican restaurant.
Messages that use words highlighting gaps with an ideal state (e.g. should, could, lacking) drive up to 20.3% more engagement intentions.
Strategies to motivate customers in industries with low mobility (e.g. banks) to switch from their default option to a new brand.
Tweets referencing a rival brand received on average 196.7% more likes
People had a 82.5% stronger preference for a patisserie when employees called out the customer’s first name (vs queue number) to give out orders.
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