Science Says
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Scientific research found that we perceive prices as cheaper when they are below products (vs above), increasing sales.
Give a note thanking customers for their purchase. They must be handwritten, but photocopies work just as well as originals. In experiments, they increased future customers spending 2x.
Use this surprise-level calculator to test your copy. The optimal level of surprise boosted ad CTRs by up to 127.5%.
Best practices for writing search ad copy (e.g. Google Ads) that’s science optimized and actually converts
People were more than twice as likely to recall a product’s benefit when the brand name suggested the benefit.
Here's the science we used to choose a highly effective brand name.
Why I’m changing Ariyh’s name, and how you can learn from it.
When digits were used to write numbers (vs words), people found reviews up to 9.5% more helpful and were up to 15.5% more likely to buy a product.
Creating an effective influencer strategy to boost brand awareness and sales for a language learning app
Price promotions themed and timed around popular events (e.g. Olympics) led to 13% higher sales on average, and up to 48% higher during the Winter Olympics of 2010.
[First name] subject line personalization doesn’t work anymore. You now need to be more creative and relevant to get benefits from personalization.
Increasing website conversions for a home energy efficiency solutions provider
Claiming a product is “100%” something can sound suspicious and backfire (e.g. “100% juice”). People were up to 7.5% less likely to intend to buy.
Using a question in ads can increase sales by up to 50% when shoppers feel calm but decrease sales by up to 87% when they are nervous or excited.
Understanding the effectiveness of negative versus positive copy
