No, women don’t prefer pretty products

People are up to 2.8x more likely to pick prettier products for women compared to men. However, women themselves, choose functionality over looks.

Author

Thomas McKinlay
January 09, 2024

Topics: Product | Ecommerce
For: B2C
Research date: September 2023
Research date: The Chinese University of Hong Kong, Sun Yat-Sen University & South China University of Technology

Subscribe to the Science Says Platform to read the rest.

Become a paying Platform member of Science Says to access this page.

Already a paying subscriber? Sign In.

What you get as a Platform member:

  • • Access all insights: Hundreds of insights (and growing)
  • • Case studies: Get science-based answers to marketing challenges
  • • Exclusive playbooks and discounts on all playbooks