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When to use direct mail vs email marketing

When to use direct mail vs email marketing

Use direct mail (e.g. physical letters) for customer acquisition, then email for retention. This strategy lifted revenue by up to 13.5%.

Thomas McKinlay
January 02, 2024

Topics: Ads | Brand & Strategy
For: B2C, B2B Friendly
Research date: August 2023
Universities: IESE Business School, Questrom School of Business, Boston University, Imperial College Business School & Northeastern University

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