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- When to use direct mail vs email marketing
When to use direct mail vs email marketing
Use direct mail (e.g. physical letters) for customer acquisition, then email for retention. This strategy lifted revenue by up to 13.5%.
Topics: Ads | Brand & Strategy
For: B2C, B2B Friendly
Research date: August 2023
Universities: IESE Business School, Questrom School of Business, Boston University, Imperial College Business School & Northeastern University
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