- Science Says
- Posts
- When to use direct mail vs email marketing
When to use direct mail vs email marketing
Use direct mail (e.g. physical letters) for customer acquisition, then email for retention. This strategy lifted revenue by up to 13.5%.
Thomas McKinlay
January 02, 2024
Subscribe to the Science Says Platform to read the rest.
Become a paying Platform member of Science Says to access this page.
Subscribe to PlatformWhat you get as a Platform member:
- Access all insights: Hundreds of insights (and growing)
- Case studies: Get science-based answers to marketing challenges
- Exclusive playbooks and discounts on all playbooks