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When ad frequency goes from effective to annoying

When ad frequency goes from effective to annoying

Don’t repeat the same online ad too often. At 3 repetitions it has a 40% chance of annoying and putting off customers, and that increases rapidly.

Thomas McKinlay
January 16, 2024

Topics: Ads
For: B2C
Research date: November 2019
Universities: Goizueta Business School, Emory University, Stern School of Business, New York University & Tepper School of Business, Carnegie Mellon University

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