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- How to make $.99 pricing more effective in promotions
How to make $.99 pricing more effective in promotions
To increase the effectiveness of a .99 pricing strategy by up to 10% (e.g. using $1.99 vs. $2.00), mention the original price on the price tag.
Thomas McKinlay
March 21, 2023
Topics: Pricing | Promotions
For: B2C
Research date: June 2020
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