- Science Says
- Posts
- University-created products are more appealing
University-created products are more appealing
People were more trusting of and willing to pay up to 65% more for the same product when it was co-developed with a university.
Channels: Product | Brand and Strategy
For: B2C and B2B
Research date: June 2023
Universities: WU Vienna University of Economics and Business, University of Bonn & Friedrich-Alexander-Universität Erlangen-Nürnberg
Subscribe to the Science Says Platform to read the rest.
Become a paying Platform member of Science Says to access this page.
Already a paying subscriber? Sign In.
What you get as a Platform member::
- • Access all insights: Hundreds of insights (and growing)
- • Case studies: Get science-based answers to marketing challenges
- • Exclusive playbooks and discounts on all playbooks