• Science Says
  • Posts
  • University-created products are more appealing

University-created products are more appealing

People were more trusting of and willing to pay up to 65% more for the same product when it was co-developed with a university.

Author

Thomas McKinlay
February 13, 2024

Subscribe to the Science Says Platform to read the rest.

Become a paying Platform member of Science Says to access this page.

What you get as a Platform member:

• Access all insights: Hundreds of insights (and growing)

• Case studies: Get science-based answers to marketing challenges

• Exclusive playbooks and discounts on all playbooks

Already a subscriber?Sign in.