Use non-rounded discounts

Precise, non-rounded, discount percentages increase purchase intention by up to 18% vs rounded discounts (e.g. 7.7% vs 8% off)

Author

Thomas McKinlay
November 21, 2023

Channels: Discounts | Pricing | Promotions
For: B2C. Can be tested for B2B
Research date: September 2023

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