- Science Says
- Posts
- ‘Top Rated’ sells better than ‘Best Seller’
‘Top Rated’ sells better than ‘Best Seller’
People in interdependent cultures (e.g. South America, Asia) are willing to pay up to 28% more for products labeled as ‘Top Rated’ (vs ‘Best Seller’)
Thomas McKinlay
January 30, 2024
Channels: Messaging & Copy | Ecommerce
For: B2C. Can be tested for B2B
Research date: November 2023
Universities: University of Louisville College of Business & Gies College of Business, University of Illinois Urbana-Champaign.
Subscribe to the Science Says Platform to read the rest.
Become a paying Platform member of Science Says to access this page.
Already a paying subscriber? Sign In.
What you get as a Platform member:
- • Access all insights: Hundreds of insights (and growing)
- • Case studies: Get science-based answers to marketing challenges
- • Exclusive playbooks and discounts on all playbooks