• Science Says
  • Posts
  • The less people know about AI, the more they use it

The less people know about AI, the more they use it

People with a limited understanding of how AI works are up to 31% more likely to use it because they see it as magical.

Author

Thomas McKinlay
May 27, 2025

Subscribe to the Science Says Platform to read the rest.

Become a paying Platform member of Science Says to access this page.

Subscribe to Platform

What you get as a Platform member:

  • Access all insights: Hundreds of insights (and growing)
  • Case studies: Get science-based answers to marketing challenges
  • Exclusive playbooks and discounts on all playbooks
Already a subscriber?Sign in.