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- Mobile buyers want unique (vs popular) products
Mobile buyers want unique (vs popular) products
People buying from their smartphone (vs laptop) were up to 36% more likely to choose products from personalized recommendations than popular bestsellers.
Thomas McKinlay
November 28, 2023
Channels: Ecommerce | Website/App | Messaging & Copy
For: B2C. Can be tested for B2B
Research date: August 2022
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