- Science Says
- Posts
- No, .99 prices don’t hurt quality perceptions
No, .99 prices don’t hurt quality perceptions
Just-below prices don’t hurt perceptions of quality as we previously thought. And they feel cheaper than rounded prices ($8.99 vs $9)
Subscribe to the Science Says Platform to read the rest.
Become a paying Platform member of Science Says to access this page.
Subscribe to PlatformWhat you get as a Platform member:
- Access all insights: Hundreds of insights (and growing)
- Case studies: Get science-based answers to marketing challenges
- Exclusive playbooks and discounts on all playbooks