• Science Says
  • Posts
  • No, .99 prices don’t hurt quality perceptions

No, .99 prices don’t hurt quality perceptions

Just-below prices don’t hurt perceptions of quality as we previously thought. And they feel cheaper than rounded prices ($8.99 vs $9)

Author

Thomas McKinlay
December 12, 2023

Topics: Pricing | Promotions
For: B2C
Research date: April 2023 
Universities: Leuphana University of Lüneburg & Saarland University

Subscribe to the Science Says Platform to read the rest.

Become a paying Platform member of Science Says to access this page.

Already a paying subscriber? Sign In.

What you get as a Platform member:

  • • Access all insights: Hundreds of insights (and growing)
  • • Case studies: Get science-based answers to marketing challenges
  • • Exclusive playbooks and discounts on all playbooks