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No, .99 prices don’t hurt quality perceptions

Just-below prices don’t hurt perceptions of quality as we previously thought. And they feel cheaper than rounded prices ($8.99 vs $9)

Author

Thomas McKinlay
December 12, 2023

Topics: Pricing | Promotions
For: B2C
Research date: April 2023 
Universities: Leuphana University of Lüneburg & Saarland University

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