Ecommerce orders that arrive faster than the expected delivery date are more likely to be returned, especially if it’s a new customer.
The science of whether to rename a brand that has a trusted legacy in a local community.
People see business owners from a minority background as underdogs, so they are more tolerant of mistakes and willing to pay more.
58 recommendations from the latest science. 1000+ pages of research summarized into actionable techniques. Last 24 hours of the special launch discount.
Brain monitoring experiments using fMRI find that emotional ads are more effective for pleasurable products, while informative ads work better for functional items.
Best practices to display social proof numbers (e.g. number of sales) so they feel trustworthy and increase your sales.
Imaginative, fun product displays of a product (e.g. energy drink cans stacked like a rocket ship) can increase purchases by up to 189.3%
Making light-hearted fun of your customers makes you feel more human, boosting engagement and connection with your brand by up to 22%.
How to best show apparel products in ecommerce product pages and ads.
Using a slanted font like italics signals urgency. In experiments, 3x more people clicked an email and were 31% more likely to say they would buy from a Mexican restaurant.
Messages that use words highlighting gaps with an ideal state (e.g. should, could, lacking) drive up to 20.3% more engagement intentions.
Strategies to motivate customers in industries with low mobility (e.g. banks) to switch from their default option to a new brand.
