Negations (e.g. no, don’t, never) make you sound more powerful and increase how much people want to engage with (+17.6%) and recommend you (+17.8%)
Space out your products; Praise your competitors; Reply to all reviews; Use quantity-focused CTAs; Show a hand touching your product. The top 5 insights to celebrate two years of Ariyh.
In experiments, people were up to 85% more likely to recommend and 32% more likely to buy a company’s products after a tour. Tours must be educational and enjoyable.
Choose influencers that post original content with average frequency. Brief them to not be overly positive in their posts, clearly mention your product, and link to it.
Money rewards hurt the social motivation of recommending a product, unless they are for a strong brand. Non money rewards (e.g. a small gift) give better results for all brands.
Horizontal product displays on websites make people choose higher quality, more expensive products. Vertical displays encourage choice of cheaper options.
Highly differentiated startups raise 117% more early-stage funding and are more likely to succeed in the long-term, although they take more time to take off.
Small brands should use ad creatives that are similar to those of larger competitors and consistently repeat them. Large brands should change up their creatives often.
Free returns aren’t profitable in the short-term, but they are the cost of doing business if you want customers to buy from you again.
Conversions increased 14% and total sales 28% when call-to-action (CTA) buttons directly asked people to decide about quantity (e.g. “Buy 1” vs “Buy 2” vs “Buy 3”).
In a series of 70 experiments, 90% of the sales increase was because email coupons worked as effective ads and people bought other products, not because they used the special discount.
Ad speed influences which type of message works best. Slow ads work best to communicate benefits and quality. Fast ads are best for features and prices.
