- Science Says
- Posts
- 25 ‘pieces’ of chocolate is better than 500 ‘grams’
25 ‘pieces’ of chocolate is better than 500 ‘grams’
Measure your product in 'units' (e.g. portions, slices, rooms) instead of traditional measures (e.g. grams, ounces, square meters). People will understand its value better
Topics: Messaging & Copy | Product | Ads
For: B2C
Research date: April 2018
Subscribe to the Science Says Platform to read the rest.
Become a paying Platform member of Science Says to access this page.
Already a paying subscriber? Sign In.
What you get as a Platform member::
- • Access all insights: Hundreds of insights (and growing)
- • Case studies: Get science-based answers to marketing challenges
- • Exclusive playbooks and discounts on all playbooks