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25 ‘pieces’ of chocolate is better than 500 ‘grams’

Measure your product in 'units' (e.g. portions, slices, rooms) instead of traditional measures (e.g. grams, ounces, square meters). People will understand its value better

December 03, 2020

Topics: Messaging & Copy | Product | Ads
For: B2C
Research date: April 2018

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