- Science Says
- Posts
- Discounts: use ‘was 25% higher’ instead of ‘now 20% lower’
Discounts: use ‘was 25% higher’ instead of ‘now 20% lower’
To make discounts appear larger and increase sales, use the discounted price ($2/$8 = 25%) instead of the original price ($2/$10 = 20%) to calculate the same $2 discount.
Topics: Promotions | Pricing
For: B2C
Research date: June 2018
Subscribe to the Science Says Platform to read the rest.
Become a paying Platform member of Science Says to access this page.
Already a paying subscriber? Sign In.
What you get as a Platform member:
- • Access all insights: Hundreds of insights (and growing)
- • Case studies: Get science-based answers to marketing challenges
- • Exclusive playbooks and discounts on all playbooks