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- Make your loyalty rewards a gamble, not a certainty
Make your loyalty rewards a gamble, not a certainty
People completed almost 6 more surveys on average (33% more) when they were randomly paid either HK$20 or HK$40 at the end of each survey, instead of a fixed HK$40
Topics: Promotions | Customer Experience
For: B2C
Research date: July 2018
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