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- Paid memberships increase sales of your products
Paid memberships increase sales of your products
A paid subscription that gives special benefits to members (e.g. Amazon Prime’s free shipping) increased spending at a retailer by more than 3x. Two-thirds of the boost was psychologically-driven.
Topics: Product | Pricing | Brand & Strategy
For: B2C, B2B Friendly
Research date: April 2022
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