- Science Says
- Posts
- 365 days or 1 year? Smaller units are more credible
365 days or 1 year? Smaller units are more credible
Use smaller units to make your statement more precise and credible (e.g. it will be completed in ‘104 weeks’ vs ‘2 years’).
Subscribe to the Science Says Platform to read the rest.
Become a paying Platform member of Science Says to access this page.
Subscribe to PlatformWhat you get as a Platform member:
- Access all insights: Hundreds of insights (and growing)
- Case studies: Get science-based answers to marketing challenges
- Exclusive playbooks and discounts on all playbooks