• Science Says
  • Posts
  • Where to position rational vs emotional messages

Where to position rational vs emotional messages

Rational messages work better if they are placed high in a vertical space, while emotional messages connect better if placed low.

November 19, 2020

Topics: Ads | Messaging & Copy | Website/App
For: B2C, B2B
Research date: September 2015

Subscribe to the Science Says Platform to read the rest.

Become a paying Platform member of Science Says to access this page.

Already a paying subscriber? Sign In.

What you get as a Platform member:

  • • Access all insights: Hundreds of insights (and growing)
  • • Case studies: Get science-based answers to marketing challenges
  • • Exclusive playbooks and discounts on all playbooks