Privacy guarantees can reduce sales

Privacy policy notices hurt trust - instead of increasing it - when they are excessively formal and legal-sounding. Lower trust reduces sales.

April 12, 2022

Subscribe to the Science Says Platform to read the rest.

Become a paying Platform member of Science Says to access this page.

Subscribe to Platform

What you get as a Platform member:

  • Access all insights: Hundreds of insights (and growing)
  • Case studies: Get science-based answers to marketing challenges
  • Exclusive playbooks and discounts on all playbooks
Already a subscriber?Sign In.