- Science Says
- Posts
- ‘Friend’ influencers drive more sales than ‘opinion-leaders’
‘Friend’ influencers drive more sales than ‘opinion-leaders’
Friend-like influencers that storytell and genuinely like your product drive the most sales. Opinion-leaders and informational posts are both less effective.
Topics: Social Media | Referrals
For: B2C
Research date: November 2020
Subscribe to the Science Says Platform to read the rest.
Become a paying Platform member of Science Says to access this page.
Already a paying subscriber? Sign In.
What you get as a Platform member::
- • Access all insights: Hundreds of insights (and growing)
- • Case studies: Get science-based answers to marketing challenges
- • Exclusive playbooks and discounts on all playbooks