• Science Says
  • Posts
  • ‘Default option’ nudges: be careful how you use them

‘Default option’ nudges: be careful how you use them

When customers need to make multiple choices during a purchase (e.g. a trip), guide them with a mix of low and high-priced default recommendations. Don’t push high-priced options too hard

November 03, 2020

Topics: Ecommerce | Customer Experience
For: B2C
Research date: October 2020

Subscribe to the Science Says Platform to read the rest.

Become a paying Platform member of Science Says to access this page.

Already a paying subscriber? Sign In.

What you get as a Platform member::

  • • Access all insights: Hundreds of insights (and growing)
  • • Case studies: Get science-based answers to marketing challenges
  • • Exclusive playbooks and discounts on all playbooks