- Science Says
- Posts
- When to use AI vs humans to give product recommendations
When to use AI vs humans to give product recommendations
People prefer AI-based recommendations for practical products (e.g. a dishwasher), and human recommendations for experiential and sensory products (e.g. a holiday).
Topics: Ecommerce | Website/App | Messaging & Copy
For: B2C
Research date: November 2020
Subscribe to the Science Says Platform to read the rest.
Become a paying Platform member of Science Says to access this page.
Already a paying subscriber? Sign In.
What you get as a Platform member:
- • Access all insights: Hundreds of insights (and growing)
- • Case studies: Get science-based answers to marketing challenges
- • Exclusive playbooks and discounts on all playbooks