4.3 stars sells more than 4.9 stars

Extremely high average product ratings, between 4.5 and 5 stars, make people skeptical and generate lower sales than ratings between 4 and 4.5 stars.

March 08, 2022

Topics: Reviews | Ecommerce | Website/App
For: B2C, B2B Friendly
Research date: June 2016

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