Influencers’ tweets that tell stories about others receive 33% more retweets. Facts about oneself (-15%) and angry outbursts (-22%) are shared less
Showing how many times your product has been viewed or bought increases purchase intentions. ‘156 views’ had a +30% effect and ‘390 bought’ gave a +53.5% boost to a digital camera.
Use ‘I’ (“I’m happy to help”) instead of ‘We’ when interacting with customers to increase satisfaction and sales (19% and 7% in the study). Using 'You' in interactions has no benefit.
Both women (-41.8%) and men (-19.5%) are less willing to buy from companies that have a high gender pay gap. The effect holds for actual spending behavior.
Instead of just asking for a donation, turn it into an expression of one’s identity (e.g. are you a winter or summer person?). The technique increased tips by 136% in a cafe.
Depending on your product, people in your ads should look at or away from the camera. For example, sales for a sun hat were 30% higher when the model looked away.
We remember products better and for longer if they are scented. After 2 weeks, people remembered 3.67 (out of 10) attributes of a scented pencil vs 0.87 of an unscented one
Your sales team should side with your customers during internal negotiations. This leads to deeper customer-seller relations, better customer lifetime value, and higher profits.
Use smaller units to make your statement more precise and credible (e.g. it will be completed in ‘104 weeks’ vs ‘2 years’).
People prefer AI-based recommendations for practical products (e.g. a dishwasher), and human recommendations for experiential and sensory products (e.g. a holiday).
People completed almost 6 more surveys on average (33% more) when they were randomly paid either HK$20 or HK$40 at the end of each survey, instead of a fixed HK$40
People who felt distant from a tea brand paid 35% more when it was described using abstract language (e.g. “Its essence envelops”). If they felt close, specific wording was 28% better
