Earning a coupon by doing an activity with friends makes people up to 21% more likely to buy from you using the coupon.
People are willing to pay up to 49% more when you describe a product in quantities they intuitively understand (e.g. 6 pieces, not 0.5 ounces)
To cut product returns up to 50%, frame a promotion as a free gift (Buy X and get Y for free), not a bundle (Buy X and Y at a special price).
Photos of people holding your product boost intentions to buy (+70% on Instagram). Selfies with your product increase engagement and reach (+49% on Twitter).
Virtual influencers make your brand stand out and make your products seem more innovative.
Shine a reflection of light on your product. In experiments, people rated products up to 23% more attractive and were 32% more likely to say they would buy them.
Don’t display your product alone. Show it alongside copies of itself. People will perceive it as more effective, both when deciding to buy it and when using it.
When presenting a product, don’t add comments such as “it usually looks nicer”, “it looks even better when…”. They backfire. For example, people were 24% less likely to buy an indoor plant.
Here are my 3 favorite science based marketing insights from this year. Ariyh will be back on January 10th 2023!
Use structured designs (e.g. straight lines) to be perceived as effective and reliable. Use unstructured designs (e.g. incomplete shapes) to be perceived as fun and exciting.
People believe products from small companies are higher quality. The exception is high-tech products, people prefer those from large companies.
Many other people on social media observe how you respond to a rude complaint. Answer with humor and they will become more likely to buy from you.
