People completed almost 6 more surveys on average (33% more) when they were randomly paid either HK$20 or HK$40 at the end of each survey, instead of a fixed HK$40
People who felt distant from a tea brand paid 35% more when it was described using abstract language (e.g. “Its essence envelops”). If they felt close, specific wording was 28% better
An espresso machine was perceived as 16% better when positive reviews were accompanied by a negative but mostly irrelevant review
Friend-like influencers that storytell and genuinely like your product drive the most sales. Opinion-leaders and informational posts are both less effective.
Sustainable headphones (vs conventional ones) made people enjoy the same songs 12% more. Eco-friendly dishwasher soap made washing dishes 23% more “enjoyable”.
When you ask your customers to opt-in and give their preferences for personalized marketing, use a gamified experience that easily shows them how they’ll benefit
When you showcase your good features alongside your best ones, you’re diluting your best ones and you’ll be perceived as worse overall.
Use emotional product ads for high price and quality products, and informational ads for low price and quality products. Emotional ads work best to boost online searches.
Measure your product in 'units' (e.g. portions, slices, rooms) instead of traditional measures (e.g. grams, ounces, square meters). People will understand its value better
A rich display of complementary products attracts attention to your main product and boost its sales. The more varied the display the better.
If you offer many options to your customers, group them into smaller groups of decisions with similar attributes (e.g. color, size) and present them one at a time.
Getting featured in top charts is crucial for your success in the app store. To get featured, avoid launching an unpolished app. Instead, go above and beyond to launch with a bang.
