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Case Study: The optimal influencer marketing mix

Creating an effective influencer strategy to boost brand awareness and sales for a language learning app

Author

Thomas McKinlay
September 19, 2024

Topics: Social Media
For: B2C 

👤 Question from

Lucia, Product marketing manager at an AI-based language learning app.

❓ Question

We're an AI conversation language learning app (people chat or speak with our AI avatars to practice and learn a new language). 

We’ve mostly relied on ads until now (mainly social media ads) for acquisition and it's working well, but we want to:

a) Start doing more brand work and 
b) Diversify our acquisition channels

We plan to do so by scaling our work with influencers.

Given our mixed goal, what would be a good mix of influencers to work with?

🎓 Answer

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