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Case Study: How to use GIFs and images in emails

Case Study: How to use GIFs and images in emails

When to use GIFs and flashy images in your emails - and when you shouldn’t.

Thomas McKinlay
June 27, 2024

Topics: Messaging & Copy
For: Both B2C and B2B

👤 Question from

Jesper, Email marketing strategist

❓ Question

Is there any new research on the usage of GIF images in emails? What are the implications on attention, CTR, conversions, and other core metrics?

Should I be recommending them to my clients?

🎓 Answer

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