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Case Study: How do you re-engage old customers of an online experience?

Science-based insights to improve a customer reactivation campaign for an online team-building activity

Author

Thomas McKinlay
March 21, 2024

Topics: Ecommerce | Messaging & Copy | Referrals | Promotions
For: B2C

👤 Question from

Justin Blake, Founder and Shark Scientist at NGO RockHopper, which supports marine science and conservation.

❓ Question

My product is a 1 hour, live online 'edutainment' team-building experience where people get to learn about the science and life of sharks in a fun and interactive session.

I have not contacted any of my previous customers going back at least 2 years.

How do I best reconnect with them?

🎓 Answer

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