• Science Says
  • Posts
  • Case Study: How do you increase conversions on this page?

Case Study: How do you increase conversions on this page?

Science-based insights to improve conversions of a SaaS enterprise demo booking page.

Author

Thomas McKinlay
February 17, 2024

Topics: Website/App | Messaging & Copy
For: B2B. Can be tested for B2C

👤 Question from

From Marta, Head of Content at a SaaS*.

*Pseudonym. She asked to keep her name and company anonymous.

❓ Question

90% of the demos for our Enterprise plan are booked through this page. But the number of demos booked through it has been gradually declining.

How should we improve the form or page to increase the conversion rate?

Here is the page (identifying info is blurred) 👇

🎓 Answer

Subscribe to the Science Says Platform to read the rest.

Become a paying Platform member of Science Says to access this page.

Already a paying subscriber? Sign In.

What you get as a Platform member::

  • • Access all insights: Hundreds of insights (and growing)
  • • Case studies: Get science-based answers to marketing challenges
  • • Exclusive playbooks and discounts on all playbooks