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Case Study: How do you improve this reactivation email?

Science-based insights to improve a customer reactivation email of an audiovisual equipment rental marketplace.

Author

Thomas McKinlay
February 29, 2024

Topics: Messaging & Copy | Referrals
For: Both B2C and B2B

👤 Question from

Jonathan Elalouf, Founder & CEO, Lightyshare - An audiovisual equipment rental marketplace in France.

âť“ Question

This is the first email in our campaign to reactivate users who have been inactive for more than 45 days (originally in French, translated to English automatically). It reminds people of our platform’s benefits.

How can we improve the copy and/or make it more effective?

🎓 Answer

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