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Case Study: How do you improve newsletter designs for better performance?

A case study from an ecommerce store selling sewing kits to make your own clothing items.

Author

Thomas McKinlay
May 02, 2024

Topics: Messaging & Copy
For: B2C 

👤 Question from

Aaron Wells, Strategy Director at “Big Cat Agency”

❓ Question

We're a marketing agency working with a client - a sewing fabric and pattern retailer: The Guthrie & Ghani Sewing society. They have an online and in-person store.

Email is one of the main channels they use to boost their website traffic. However, we think that the newsletter designs could be improved.

What design changes could increase open and click-through rates?

Snapshot of one of the newsletters. Click here to an entire example newsletter.

🎓 Answer

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