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Case Study: How do you best explain a process in a sales presentation?

Science-based insights to optimize a sales presentation, and to enhance its readability to clients from Western regions, versus Asia.

Author

Thomas McKinlay
March 07, 2024

Topics: Messaging & Copy | Brand & Strategy
For: Both B2C and B2B

👤 Question from

Dariusz, founder of Zato Source, an open-source integration platform in Python.

❓ Question

I am preparing a sales presentation targeted at Western customers. I want to explain a process persuasively. I plan to show it flowing from left to right, top to bottom.

1) Can you confirm this is the most effective way to indicate time and progress?

2) Should I change it if I’m targeting an audience in South Korea, Singapore, or Japan?

🎓 Answer

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