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Case Study: How do you increase early ticket sales to an event?

Science-based insights to increase early ticket sales (vs last-minute registrations) for business events

Author

Thomas McKinlay
April 04, 2024

Topics: Promotions 
For: Both B2C and B2B

👤 Question from

Victoria, co-founder of an events company (who requested to stay anonymous)

❓ Question

When organizing events, a major problem we face is late registrations (last-minute ticket sales) for our events.

When people delay their decision to buy a ticket, it creates a range of issues - it becomes difficult to plan venue capacity, arrange bookings, and finalize vendor contracts.

What could we do to boost early sales and decrease last-minute ticket purchases?

🎓 Answer

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