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Case Study: How do you increase conversions on this homepage?

Increasing website conversions for a home energy efficiency solutions provider

Author

Thomas McKinlay
September 05, 2024

Topics: Website/App
For: B2C

👤 Question from

Jamie, product manager at Furbnow, a company that helps homeowners improve the energy efficiency of their homes.

❓ Question

Even though our messaging is aligned across ads and the website visitors land on, we still struggle to get conversions once users are on our homepage.

Our aim is for customers to get started and click 'Get a quote', yet the traffic disperses in other places.

Getting the quote is free, there is no obligation to commit to anything. However, people don't seem to explore it.

How can we address this?

🎓 Answer

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