Case Study: Do mystery boxes work?

Introducing and pricing a mystery box for a non-profit organization.

Author

Thomas McKinlay
July 25, 2024

Topics: Product | Pricing | Ecommerce
For: B2C

👤 Question from

Bethany, Optimization Strategist at a non-profit.

❓ Question

We are a marriage and family nonprofit funded primarily by donors. We also earn revenue by selling resources (books and group studies) and hosting events. 

We are thinking of introducing a "mystery box" in our online store. We hope that it will encourage people to increase their order size to surpass the free shipping threshold, which should lead to more conversions and higher revenues.  

Is the mystery box a good idea? How much should we charge for it (we’re thinking $29.99 with a value of $65+)?

🎓 Answer

Subscribe to the Science Says Platform to read the rest.

Become a paying Platform member of Science Says to access this page.

Already a paying subscriber? Sign In.

What you get as a Platform member::

  • • Access all insights: Hundreds of insights (and growing)
  • • Case studies: Get science-based answers to marketing challenges
  • • Exclusive playbooks and discounts on all playbooks