• Science Says
  • Posts
  • Case study: How to write effective search ad copy

Case study: How to write effective search ad copy

Best practices for writing search ad copy (e.g. Google Ads) that’s science optimized and actually converts

Author

Thomas McKinlay
October 03, 2024

Topics: Messaging & Copy
For: Both B2C and B2B 

👤 Question from

Andrew, Owner of Bananas Marketing Agency

❓ Question

I’d love to hear some science-based advice on writing Google Search Ads where the intent to purchase is high and the ad itself is short text only.

What is the best strategy for getting someone to click an ad when they are in this mode of research? Any other tips for search ad copy?

🎓 Answer

Subscribe to the Science Says Platform to read the rest.

Become a paying Platform member of Science Says to access this page.

Already a paying subscriber? Sign In.

What you get as a Platform member::

  • • Access all insights: Hundreds of insights (and growing)
  • • Case studies: Get science-based answers to marketing challenges
  • • Exclusive playbooks and discounts on all playbooks