- Science Says
- Posts
- Write discounted prices on the right
Write discounted prices on the right
Show a discounted price to the right of the original. In experiments, people perceived the discount as bigger and were up to 49% more likely to say they would buy.
Thomas McKinlay
August 06, 2024
Topics: Promotions | Pricing
For: B2C. Can be tested for B2B
Research date: July 2013
Universities: Wayne State University, Indiana State University, University of South Carolina, University of Miami
Subscribe to Ariyh Pro to read the rest.
Become a paying subscriber of Ariyh Pro to get access to this post and other subscriber-only content.
Already a paying subscriber? Sign In
A subscription gets you:
Insights: Access hundreds of Ariyh insights (and growing)
Q&As: Science-based answers to your marketing problems
Grow with Ariyh: Discounts, new learnings, and special events