Sustainability initiatives signal trust and product quality for small businesses and startups. People were 82% more interested in products from a sustainable startup.
If your launch is far away, use free gifts rather than discounts to encourage pre-orders (in one experiment they were 125% more effective). If it’s less than a week away you can use either.
eBay sellers with short and easy to pronounce names were judged as 31% more trustworthy than those with long and difficult names
Define, brand, and price your service as if it’s a product. You will help people picture what they’re getting for their money. Expect sales and satisfaction to increase.
Print ads are better absorbed by our memory. One week after seeing them, we remember them better than we would digital ads.
Branded ingredients (e.g. food) or components (e.g. technology powering a product) can boost your demand and prices. In one experiment, sales increased 40%.
Make the pricing of your product options and extras simpler than your competitors. People will perceive you as fairer and cheaper, even if you are more expensive.
GIFs and emojis improve message engagement (e.g. more attention, less unsubscriptions) and outcome (e.g. time spent in app). Don’t use both at once or the effect backfires.
Limit yourself to one informative reply that shows empathy, then take it private (e.g. email, phone). Multiple public responses can hurt your brand and firm value.
Executive summaries of the 5 best insights from Ariyh’s first 6 months.
If your product is hedonic (e.g. toys) focus on social media and your product page. If your product is utilitarian (e.g. office supplies) focus on search ads, review websites, and deal platforms.
Net Promoter Score (NPS) is often called “The One Number You Need to Grow”. This is false. But it can predict growth if you survey all your potential customers and track its changes over time.
