404

The page you requested doesn't exist

We could not locate the page: /sitemap/2020

Try one of the featured posts or search the archive below.

Featured Posts

Where you should display your price

Where you should display your price

Scientific research found that we perceive prices as cheaper when they are below products (vs above), increasing sales.

Thomas McKinlay
Thomas McKinlay
Handwritten thank you notes increase sales

Handwritten thank you notes increase sales

Give a note thanking customers for their purchase. They must be handwritten, but photocopies work just as well as originals. In experiments, they increased future customers spending 2x.

Thomas McKinlay
Thomas McKinlay
(Mildly) surprising copy converts better

(Mildly) surprising copy converts better

Use this surprise-level calculator to test your copy. The optimal level of surprise boosted ad CTRs by up to 127.5%.

Thomas McKinlay
Thomas McKinlay

Archive

New: Playbook of Ad Creatives

New: Playbook of Ad Creatives

58 recommendations from the latest science. 1000+ pages of research summarized into actionable techniques. Last 24 hours of the special launch discount.

Thomas McKinlay
Thomas McKinlay
When to use emotional vs informational ads

When to use emotional vs informational ads

Brain monitoring experiments using fMRI find that emotional ads are more effective for pleasurable products, while informative ads work better for functional items.

Thomas McKinlay
Thomas McKinlay
Case study: How to write social proof numbers
Premium

Case study: How to write social proof numbers

Best practices to display social proof numbers (e.g. number of sales) so they feel trustworthy and increase your sales.

Thomas McKinlay
Thomas McKinlay
Gimmicky product displays boost sales

Gimmicky product displays boost sales

Imaginative, fun product displays of a product (e.g. energy drink cans stacked like a rocket ship) can increase purchases by up to 189.3%

Thomas McKinlay
Thomas McKinlay
Tease your customers

Tease your customers

Making light-hearted fun of your customers makes you feel more human, boosting engagement and connection with your brand by up to 22%.

Thomas McKinlay
Thomas McKinlay
Case study: Product images in fashion ecommerce
Premium

Case study: Product images in fashion ecommerce

How to best show apparel products in ecommerce product pages and ads.

Thomas McKinlay
Thomas McKinlay
Promotions in italics are more effective

Promotions in italics are more effective

Using a slanted font like italics signals urgency. In experiments, 3x more people clicked an email and were 31% more likely to say they would buy from a Mexican restaurant.

Thomas McKinlay
Thomas McKinlay
You "should" use this

You "should" use this

Messages that use words highlighting gaps with an ideal state (e.g. should, could, lacking) drive up to 20.3% more engagement intentions.

Thomas McKinlay
Thomas McKinlay
Case study: How to attract customers with high switching costs
Premium

Case study: How to attract customers with high switching costs

Strategies to motivate customers in industries with low mobility (e.g. banks) to switch from their default option to a new brand.

Thomas McKinlay
Thomas McKinlay
Mention a rival to get more engagement

Mention a rival to get more engagement

Tweets referencing a rival brand received on average 196.7% more likes

Thomas McKinlay
Thomas McKinlay
The Starbucks effect: Use names, not order numbers

The Starbucks effect: Use names, not order numbers

People had a 82.5% stronger preference for a patisserie when employees called out the customer’s first name (vs queue number) to give out orders.

Thomas McKinlay
Thomas McKinlay
The Playbook of Brand Names is here!

The Playbook of Brand Names is here!

The playbook is exclusively available (for free) to Science Says Platform members. These are the last 24 hours that you can get 20% off your first year of membership.

Thomas McKinlay
Thomas McKinlay
FirstBack
12345678
Next Last