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Featured Posts

Where you should display your price

Where you should display your price

Scientific research found that we perceive prices as cheaper when they are below products (vs above), increasing sales.

Thomas McKinlay
Thomas McKinlay
Handwritten thank you notes increase sales

Handwritten thank you notes increase sales

Give a note thanking customers for their purchase. They must be handwritten, but photocopies work just as well as originals. In experiments, they increased future customers spending 2x.

Thomas McKinlay
Thomas McKinlay
Bad news? Send AI. Good news? Be human

Bad news? Send AI. Good news? Be human

We don’t think AI has bad intentions, so we are up to 2.6 times more likely to accept bad news given by them (e.g. accept a higher-than-expected price).

Thomas McKinlay
Thomas McKinlay

Archive

1,001 sells more than 1,000

1,001 sells more than 1,000

People were willing to pay up to 3x more for a watch when the available product quantity was set to 1,001 pieces vs 1,000.

Thomas McKinlay
Thomas McKinlay
UPPERCASE feels competent, lowercase feels warm

UPPERCASE feels competent, lowercase feels warm

Brands with UPPERCASE names seem up to 52% more competent, while those with lowercase letters seem up to 69% more friendly.

Thomas McKinlay
Thomas McKinlay
Case study: The optimal business card design
Premium

Case study: The optimal business card design

A simple, sober business card that humanizes your service is most effective and memorable

Thomas McKinlay
Thomas McKinlay
When to use vouchers vs free gifts for promotions

When to use vouchers vs free gifts for promotions

In promotions, giving a voucher for a free gift (vs giving the free gift directly) increased sales up to 52% when the gift was low-value.

Thomas McKinlay
Thomas McKinlay
Anticipation increases actual enjoyment

Anticipation increases actual enjoyment

Imagining an experience before it happens makes people enjoy the actual experience up to 21% more.

Thomas McKinlay
Thomas McKinlay
Case study: Does ‘liking’ reduce actual buying?
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Case study: Does ‘liking’ reduce actual buying?

Engaging with a brand on social media can hurt immediate purchases but lead to more long-term conversions

Thomas McKinlay
Thomas McKinlay
The less people know about AI, the more they use it

The less people know about AI, the more they use it

People with a limited understanding of how AI works are up to 31% more likely to use it because they see it as magical.

Thomas McKinlay
Thomas McKinlay
Use stars ★ not numbers for ratings

Use stars ★ not numbers for ratings

Showing product ratings in stars ★★★★☆ (vs numbers like 4/5). Ratings seem higher, and people were up to 64% more likely to choose a product.

Thomas McKinlay
Thomas McKinlay
Case study: Optimizing Ecommerce product grids
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Case study: Optimizing Ecommerce product grids

Building uniform grids for your product catalogue can optimize viewability - and sales

Thomas McKinlay
Thomas McKinlay
Pressure to tip stops people from returning

Pressure to tip stops people from returning

Observing people while they decide how much to tip backfires. People did not tip more, and were 25% less likely to visit again.

Thomas McKinlay
Thomas McKinlay
Your Meta ads A/B tests are misleading

Your Meta ads A/B tests are misleading

Tests on Instagram, Facebook, and similar platforms are not real A/B tests because they are shown to different audiences.

Thomas McKinlay
Thomas McKinlay
Case study: Better to ask for reviews or referrals?
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Case study: Better to ask for reviews or referrals?

Referrals are trusted more than online reviews and lead to customers that spend more and are more likely to refer others - but it depends on the stage you’re in.

Thomas McKinlay
Thomas McKinlay
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