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Featured Posts

Nov 22, 2022

Where you should display your price

Scientific research found that we perceive prices as cheaper when they are below products (vs above), increasing sales.

Thomas McKinlay

Sep 06, 2022

Handwritten thank you notes increase sales

Give a note thanking customers for their purchase. They must be handwritten, but photocopies work just as well as originals. In experiments, they increased future customers spending 2x.

Thomas McKinlay

Jan 14, 2025

Bad news? Send AI. Good news? Be human

We don’t think AI has bad intentions, so we are up to 2.6 times more likely to accept bad news given by them (e.g. accept a higher-than-expected price).

Thomas McKinlay

When to make your product look complex

People were willing to pay up to 13.7% more for a product that looked more complex because it looked more expensive to produce

Thomas McKinlay

Mar 06, 2025

Premium

Case study: Unusual ways to increase willingness to pay

Original practices for boosting your customers’ willingness to pay for both - physical and digital products.

Thomas McKinlay

Mar 04, 2025

Expand rankings to look better

Are you ranked only 3rd in the top 3? Talk about the top 100 instead, and you went from last to the top 3%. People rated a restaurant 18.4% higher.

Thomas McKinlay

Feb 25, 2025

How to get people to like your chatbot

People dislike AI chatbots (vs humans), unless you frame it right - or pass on the savings.

Thomas McKinlay

Feb 20, 2025

Premium

Case study: Does being sustainable benefit our bottom line?

The science on whether sustainability improves brand perceptions and results, even amidst the current political landscape

Thomas McKinlay

Feb 18, 2025

Where being creative truly matters

Creative products (e.g. games) were rated up to 32% better when their content (e.g. storyline) was considered creative. Creative packaging had little effect or even backfired.

Thomas McKinlay

Feb 11, 2025

When to diagonally tilt your text

Diagonally tilt lines of text (upwards or downwards) according to the message you want to convey. People were up to 44.5% more likely to say they would buy.

Thomas McKinlay

Feb 06, 2025

Premium

Case study: How do you get more leads to visit in real life?

Best practices for turning online website visitors into real-life tour-takers.

Thomas McKinlay

Feb 04, 2025

Referrals are contagious

Referred customers make up to 71% more referrals than non-referred customers and are more likely to convert to high-value customers.

Thomas McKinlay

Jan 29, 2025

LIVE: Playbook of AI (+ Preview)

50 AI recommendations from the latest science. 1,000+ pages of research turned into actionable techniques. 24 hours left to get the special launch discount.

Thomas McKinlay

Jan 28, 2025