The page you requested doesn't exist

We could not locate the page: /p/handwritten-thank-notes-increase-sales

Try one of the featured posts or search the archive below.

Featured Posts

Nov 22, 2022

Where you should display your price

Scientific research found that we perceive prices as cheaper when they are below products (vs above), increasing sales.

Thomas McKinlay

Sep 06, 2022

Handwritten thank you notes increase sales

Give a note thanking customers for their purchase. They must be handwritten, but photocopies work just as well as originals. In experiments, they increased future customers spending 2x.

Thomas McKinlay

Jan 14, 2025

Bad news? Send AI. Good news? Be human

We don’t think AI has bad intentions, so we are up to 2.6 times more likely to accept bad news given by them (e.g. accept a higher-than-expected price).

Thomas McKinlay

NEW: We partnered with Wharton to fix AI chatbots

We teamed up with the best marketing school in the world to solve one of AI’s biggest problems - in this guide that’s free for you to use.

Thomas McKinlay

Apr 22, 2025

Your product’s benefits must seem related

Products with multiple related benefits generated 42% more sales than those with a single benefit. Having unrelated benefits is worse than having a single benefit.

Thomas McKinlay

Apr 17, 2025

Premium

Case study: Motivating members to join now vs later

Best practices for motivating people to convert to a community membership right now, rather than put it off.

Thomas McKinlay

Apr 15, 2025

Dark colors make products seem more effective

People were up to 7% more likely to say they would buy a product with a dark (vs light) color packaging. The effect backfires if buyers are worried about the product’s risks (e.g. side effects).

Thomas McKinlay

Apr 08, 2025

Apologizing boosts sales

Apologies for trivial mistakes (e.g. a website glitch), boost warmth, engagement, and sales. In experiments, an email apology with a discount drove 127% more sales than a normal discount.

Thomas McKinlay

Apr 03, 2025

Premium

Case study: How good for sales is a strong brand?

Understanding how strong brands drive sales and how to build a strong brand as a small business

Thomas McKinlay

Apr 01, 2025

Ads for busy vs relaxed people

Simple, informational ads are more effective for busy people (e.g. working on a project). Emotional ads are more effective for relaxed viewers (e.g. watching TV on the sofa).

Thomas McKinlay

Mar 25, 2025

Humanize your AI to reduce fraud

People are 18.5% less likely to act unethically (e.g. try to commit fraud) with AI chatbots that have human-like features (e.g. a name and avatar, speak less formally).

Thomas McKinlay

Mar 20, 2025

Premium